My name is David McCarthy. I’m a Melbourne-based public affairs and corporate communications consultant.
I believe passionately in the importance and value of strong corporate reputation as a key management discipline and contributor to the bottom line. My work, usually at senior management or board level, is characterised by a thoughtful, stakeholder centric approach based on generating trust.
Why work with me?
- I can review your current communications strategy, benchmark your performance or work through difficult issues with you or your team
- I can help you create a new communications strategy – from corporate positioning to dealing with challenging issues
- I provide a combination of add on expertise and flexibility, adding hands on experience and insight to your team
- I can get up to speed quickly on your complex issues, based on my experience
- I understand the dynamics and work regularly with organisations undergoing change – from initial announcement to building longer-term stakeholder engagement with the future
- I build positive, professional working relationships quickly and easily inside organisations
This Week's Links
I will regularly update the links opposite. This week we focus on:
- the implications of the David Jones case for directors
- on how organisations should not go about 'selling' corporate strategy to their employees and some key principles
- how reputation building needs to be a company-wide strategy to be effective
- on risk management, spelling out the connection between effective, transparent communication, reputation and business success.
Finally, Richard Edelman's weekly blog is always a thoughtful read for business people and has new posts every week. |
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